Every brand in the library running a subscription cancellation flow

1. How the inventory was built

Two corpora were swept end to end. On the FOTW side: every funnel with a cancellation_flow page type, every Circle course lesson filed under "Cancellation Flow" or "Subscription Management", the subscription-churn pattern library, and the email PDFs. On the CAI side: all 29 apps whose capture manifest has a churn section. Each captured flow was read screen by screen (171 CAI screens, 68 FOTW screens and pages, 3 email PDFs) and coded on the same rubric: number of steps, whether a reason survey exists, the save offers in the order they appear, and whether the cancel completes in the flow or bounces to email, support, or the app store.

2. Master table: all 33 brands

Sorted by how hard the brand works to keep you: full ladders first, then partial saves, then flows with no save attempt, then bounced or broken flows. "Steps" counts screens from the subscription page to the cancelled confirmation as captured. Prices are as shown on the day of capture.

Excluded on purpose: BBCo's "Cancel order" modal (an order cancel, not a subscription flow). CAI apps whose manifest lists a churn section with zero usable captures are listed in section 8.

3. FOTW ecom and info-product brands, one screen each

Four of these run on Skio's cancel flow, so the skeleton is identical (survey with a "you've saved $X" badge, then an "Are you sure?" with offers, then "Cancel now"). What differs is what each brand loaded into the offer slots.

Scraped Nuora, step 8 of 10. "This is the final offer you can apply instantly": 40% off the next 3 orders, after 20% then 20%+30% were declined.step 7 (30%)

Scraped Nuora, step 4. The first save is a skip (1 week, 1 month, 2 months) sitting on a "Clinical Study Results Timeline" so "not working yet" reads as "not yet".step 5 (survey)

Scraped IM8, step 3 of 8. "Don't Cancel Yet, Let's Make It Work for You": three objections answered in bullets, then skip 7 / 14 / 28 days.step 5 (pause)

Scraped IM8, step 6. Last offer before the confirm: "extra 15% off your next order" or change the next order date, with the "$25 saved" badge repeated.step 4 (survey)

Scraped David Protein, step 5 of 7. The "taste" answer branches to "Taste is personal. How about trying another flavor?" with Swap Products as the button and Cancel as a text link.step 3 (contact us gate)

Scraped Grüns, step 4 of 8. Seven reasons, "You've saved $71.99 by subscribing!" in green, "Keep my subscription" and "Continue" with equal weight.step 7 (are you sure)

Course Moonbrew, after the survey. "Want To Swap To A Different Flavor?" with a free 10-serving matcha, then Accept Offer or Continue to Cancel.survey (article)

Course Moonbrew, post-cancel. "You've Got a Free Gift!" popup on the Cancelled status page, with Reactivate Subscription top right.pause popup

Course Earth Breeze. "If you have more than you need, we can skip your upcoming order." Skip is the button; Cancel and Keep are links. No discount anywhere.survey

Course Club EarlyBird. "We're getting more sad by the minute. How about this... 20% off your next subscription order." Apply discount, or "No thanks - cancel subscription".survey with meme

Course ColonBroom. "Why cancel when you can pause?" above "How to cancel": cancel now and repay the subscription discount, "$33.00 left to pay", button reads "Pay and cancel subscription".manage modal

Course Simple Brain Fix (Primal Labs). My Subscriptions shows "Pause My Subscription" on both lines and no cancel control. The FOTW host boxed it in red.pause confirm

Scraped Neurotoned, step 2 of 4. "Before you go..." offers an upgrade at $90/year (Live Support + all Neuro Healing Journeys). "Never mind" is the dark primary button; "Proceed to cancel" is grey.step 3 (survey)

Scraped Ancestral Supplements, step 3 of 3. "Remove item", Cancel / Confirm. The retention work is on the portal page behind it (Skip, Swap, 30% off add-ons).portal (tall page)

Scraped Primal Viking, step 4 of 6. Shopify account "Cancellations" modal: "Couldn't load Cancellations. Try again." The host's next step was deleting the payment method.step 6

Course Liven, email thread. Support asks why and "is there anything we can do", and in the same message: "we have processed the cancellation on our end".policy page

4. CAI web2app brands, one screen each

All screens below are CAI-APP captures: iPhone viewport, captured by an automated walkthrough between November 2025 and February 2026. They are the app's account or web-profile screens, not FOTW pages.

Blossom Up, screen 8 of 12. "Keep your Membership and Enjoy 50% Off!" $14.98 vs $29.95 for 3 months. Came after trial extension and pause.trial +7 days

Luvly, screen 17 of 20. "35% discount on our 6-month plan": $100 → $65, "applied in the next payment".pause primary

MyIQ, screen 2 of 3. "77% off your current plan": $6.99/month instead of $29.99, starting next billing date.$100 gift card ask

Copymind, screen 6 of 6. "How about a special offer for your next payment?" 4-week plan at $15.99 vs $39.99, "Change my plan" or "Cancel plan".survey

Headway, screen 8 of 10 (screen recording frame). "Personal discount for you: only $14.99/year", shown only after two survey levels and an open-text box.final keep-plan screen

WalkFit, screen 12 of 13. After the cancel: "Give us another try with a 80% discount", €38.95 → €7.79 a month, "Claim discount"."Show return offer" button

MadMuscles, screen 10 of 10. The confirmation email: "Your subscription was canceled" then "$0.99 PER MONTH, your fitness journey doesn't have to stop here", Renew my plan twice.delete-account warning

Nebula, screen 9 of 9, filed by CAI as "retention_discount". "You get a secret discount!" 7-day trial for $1, then $20.99/mo shown as −70%. The in-app cancel path itself is an iOS Settings walkthrough.iOS step

Wisey / Wisey ADHD, screen 9 of 11. "No worries, we got you covered for this situation! Let's pause your subscription." Same flow on both funnels.benefits + pause

Spiriohub, screen 7 of 10. "After cancellation, you will lose access to": video courses, daily practices, bite-sized lessons, growing library. Keep my Subscription in yellow.survey chips

BetterMe, screen 7 of 8. "What is the main reason you decided not to continue with the BetterMe plan?" Five options, red NEXT, then "Cancelling your plan". No offer.cancelling

Finelo, screen 6 of 6 (screen recording frame). "Subscription canceled, but the path to financial freedom remains! Explore investments with our broker partners." Start Investing.survey

Babbel, screen 10 of 14. "Cancel subscription. Can we help?" Contact us, or "No thanks, cancel now". The only save is a human.post-cancel plans

Hint, screen 3 of 4. "Are you sure you want to cancel your subscription? ... once it ends, everything you've unlocked will disappear." Red Cancel, blue Return to Hint.help centre

FitMe, screen 4 of 5. "How can I cancel my subscription? (iOS)": five steps through the iPhone Settings app. No in-app flow.manage subscription

Astroline, screen 2 of 4. "Are you sure you want to delete your account? Your subscription will be canceled in this case." That is the whole flow.edit screen

5. What the save-offer ladder looks like across brands

Counts are out of the 33 brands in the master table. A brand is counted once per device even if it uses it twice.

The order the offers come in

Where a brand uses more than one save device, the order is nearly always the same, and it is the same across ecom and apps:

• Cheap saves before expensive saves. Nuora, IM8, Blossom Up, Luvly and Wisey all put pause or skip before any price move. Nothing in the library puts the discount first and the pause second.
• The survey is the branching point, not decoration. David Protein routes "taste" to a swap; Moonbrew routes "too much product" to pause and "other" to open text; IM8's pause screen opens with "We hear you. Too much product sitting around means your schedule needs adjusting, not cancelling", i.e. it reads the answer back.
• Savings badges do the maths for the customer. Skio flows show "You've saved $X by subscribing!" on the survey and repeat it on every offer (Grüns $71.99, IM8 $25, Nuora $8.70).
• Escalation is rare but real. Only Nuora runs three price steps (20% → 20%+30% → 40% "final offer"). Everyone else shows one number.
• Apps lean on progress loss; ecom leans on price. Blossom Up ("30-day challenge in progress", "pending quizzes"), Luvly (echoes your quiz goal), Wisey ("Your included benefits") and Spiriohub (feature list) sell what you built. Ecom brands sell the discount you'll lose (IM8 "lose your subscriber pricing permanently", ColonBroom charges it back).
• The after-cancel offer is an app pattern. WalkFit (80% off), MadMuscles ($0.99/mo by email) and Nebula ($1 trial page) let the cancel go through and then bid for the customer back. In ecom only Moonbrew does this, by email, at 30%.

6. The brands that do not try to save you

Ten of 33 make no save attempt before the cancel completes. They split into three kinds:

7. Three flows worth copying

8. What the library doesn't have yet

• Eleven CAI apps list a churn section with no usable screens: Simple Life, Rise Guide, Mental Impulse, Paw Champ, Attainify, My Traits AI, Astari, Visual Mind, Uni, Avoro, plus Coursiv and The Fabulous whose manifests point at broken file names. Their flows are unknown, not absent.
• Save rates. Nothing here says which offer converts. The FOTW host's Moonbrew interview notes (in funnels/moonbrew/course) discuss the flow qualitatively but give no acceptance percentages.
• Grüns steps 3 and 6 are missing from the FOTW dump, so its "no offer" reading is provisional.
• Post-cancel email sequences exist for Moonbrew only. Headway's CAI note mentions "churn reduction emails" but none were captured. Truvani's confirmation email is the only other post-cancel email in the archive.
• SMS win-backs: none captured anywhere.
• Ecom brands the library covers but whose cancel flow was never walked: AG1, Obvi, SkinnyFit, Goli, Everyday Dose, Mud/Wtr, Native Path, SciatiEase. Their patterns are documented from the purchase side only.

9. Follow-up questions worth asking

• Which of the eight pre-cancel discounts are "next order only" versus permanent, and how does each brand word the reversion? (Nuora and MyIQ are explicit; Blossom Up and Luvly less so.)
• What do the same brands show on the reactivation path? Moonbrew, Earth Breeze, Babbel and WalkFit all keep a one-click reactivate on the account page; the library has the Moonbrew reactivation cart only.
• How do the Skio brands (Nuora, IM8, Grüns, David, Ancestral) differ in their survey option lists, and does the option list predict which save they lead with?
• Should the eleven uncaptured CAI apps be queued for a churn-only capture, and which ecom brands in the FOTW library are worth a fresh subscribe-and-cancel walk?
• For a brand owner: which of these flows would a US state auto-renewal law (click-to-cancel) permit as-is? ColonBroom's fee and Simple Brain Fix's pause-only portal are the two to check first.