Members replied to the "Funnel of the Week MCP?" email with the questions they would ask the funnel library. Each page below is the library's answer, built only from real pages, emails and breakdowns we hold, with every claim shown as a screenshot.
10 questions · 9 members · updated 2026-09-22
Show me every brand running subscriptions cancellation flows.
33 brands have a documented cancellation path (15 FOTW, 18 CAI). 17 ask a reason, 12 offer pause or skip, 8 show a discount before the cancel completes, 4 only after, and 10 make no save attempt. The full ladder (survey → pause/skip → escalating discount → loss list → cancelled → win-back) is run end to end only by Nuora and Blossom Up; Moonbrew is the best-documented ecom flow with post-cancel emails.
show me the best funnels for low ticket subscriptions like funneloftheweek or like skool's hosted
Eight funnels in the library sell a recurring membership or subscription at $8 to $99 a month, and none sell the subscription first: each attaches the recurring charge to a cheap or free front end (pre-checked box, bundled trial, or first post-purchase upgrade). MindsetStack's $7.99 tracker with a pre-checked $7.99-every-4-weeks email-only membership is the best-documented case; Closers.io's $27 offer with a 911-member Skool group gated behind an onboarding call is the closest Skool-hosted example.
Can you identify any funnels in the archive related to the yoga coaching or some element of wellness coaching and outline the main funnel structures they have. What initial o low ticket order, or lead magenta do they operate. How do they max ltv per clients…
Sixteen funnels sell yoga, mobility, mindfulness or wellness coaching at scale, none run by a solo coach. Web2app funnels run a 30 to 60 step quiz into a $1 to $7 paid week that renews at $39 to $50 a month, then sell human coaching as the first upsell; info-product funnels sell a $5 to $27 product or free guide first, then a yearly community, then a call. Winning ad angles name a symptom or identity, never the practice.
across the library, which funnels follow up with people who reached the checkout but didn't buy? I'd like to see what they send, when, and whether the offer changes (discount, smaller package, payment plan, or just a reminder).
42 FOTW brands have abandoned-checkout sequences on file (501 emails). Almost all send a plain reminder within an hour and a second at 24h; then a third never change the offer, a third add a 10-20% code on email 3-4 (day 2-4) with a 24-48h deadline, and a third were discounting from email 1 and escalate. No payment plans anywhere; smaller-package offers appear at only 4 brands. For a consultation-led service the transferable moves are the check-in, survey, re-sent presentation, daily case studies, bonus stacking with a deadline, and a later downsell.
Does the increase in sales and the amount of steps in the funnel before a sales page correlate with the complexity of the product or not?
Across 100 FOTW funnels and 89 Consumer App Index quiz funnels, pre-sale step count follows the business model (trial/subscription quiz vs advertorial vs direct offer), not product complexity; the FOTW correlation is +0.11 and drops to +0.00 without quiz funnels. Monthly visits, the only sales proxy available, is weakly higher for advertorial and quiz front ends in FOTW (+0.34) and unrelated to steps in CAI (+0.08), which points at traffic source rather than product.
Across the funnels you've collected, find examples where the customer receives a score, test, assessment, quiz, diagnostic-style result, tracker, personalized result, or some other form of measurable feedback. How do the strongest examples move cold traffic…
Thirteen funnels give the customer a score, type, profile or prediction; the strongest name the output in the first headline, score the visitor mid-quiz, and make the result page and the paywall the same screen. Supplement brands either use the quiz as pre-frame (Activated You, BBCO), sell the measurement itself (Dr. Pompa's $97 test kit) or attach it after purchase as proof the product works (IM8 x Superpower blood test).
3. For the top 10 converting quiz funnels, is there anything similar about the types of questions or the order of their intent that stands out? 4. What percentage of the top 10 quiz funnels collect email before sending to the offer page?
The ten highest-traffic web2app quiz funnels share one skeleton: segmenting hook, social proof, goal question, long state/habit run with an interstitial every 3-5 screens, a mirrored summary score, loading, then email (9 of 10 gate the offer behind an email; BlossomUp charges EUR 1.95 instead). The eight fully captured FOTW ecommerce quizzes run a shorter discount-unlock version of the same flow and only one (SpoiledChild) takes an email before the offer.
1. What do the top 10 converting (or highest trafficked) funnels have in common? How do they differer from the bottom 10? 2. What are all the possible section architectures and components of an advertorial looking at the top 25 most trafficked? 5. How do th…
Ranked 53 FOTW funnels by traffic (no conversion data exists): the top 10 are brand-first with default subscriptions and short upsell chains, the bottom 10 are advertorial-first with deep OTO and partner-offer chains, and step count does not separate them. Catalogued 25 section types and three architectures across the 25 highest-trafficked advertorials, and documented five repeating value-stack moves across the 10 offer-led funnels.
Take every supplement funnel in the library that sells to women 40 to 65, with the menopause and perimenopause brands first (Happy Mammoth, Bonafide, O Positiv, or whichever you have). Walk the whole path from the ad to the first repeat charge. On the landi…
Seven library funnels sell supplements to women 40 to 65 on a menopause or midlife-hormone frame (Happy Mammoth, BBCo Provitalize twice, Arctic Goddess twice, Primera/NewEra Protect, Rejuveen, Sculptique, Rosabella); Bonafide and O Positiv are absent. All seven answer "will this work for me?" by renaming the problem as a hormonal root cause, dating a results-or-free guarantee next to the first CTA and quoting women aged 49 to 57; the oldest brands sell one-time with no bump and upsell bottles two and three, while 2025-26 launches pre-select a subscription and skip upsells, and BBCo's 12-day habit email series is the most complete first-two-weeks sequence in the library.
across your supplement advertorials (or other long-form copy), map each funnel's opening lead type (offer, promise, problem-solution, big secret, proclamation, story) against the awareness stage it's clearly written for. I want to see which lead types brand…
56 opening pages from 49 supplement and health funnels classified by Great Leads lead type and Schwartz awareness stage. Brands use direct leads far more than the textbook suggests (35 of 56); indirect leads cluster in pain, hearing, hair and unusual-mechanism products, and the recurring mismatches are offer leads on cold Meta traffic and product-named promise headlines on problem-aware audiences.
Evidence labels on each page: SCRAPED = a real page from a Funnel of the Week funnel dump; VIDEO = a frame from a breakdown video; ARTICLE / COURSE / EMAIL-PDF = from FOTW posts and courses; CAI-APP = an automated mobile walkthrough from the Consumer App Index (web2app quiz funnels), not an FOTW artifact.